Packaging

At Grady Campbell, we believe that good design is much more than aesthetics. Good design solves problems, connects people with products and influences behavior. Our value-driven process includes researching, designing and producing high quality packaging solutions that delight, protect, transport, and sell.

Analysis

We start every packaging assignment by getting to know our client's competitors. We dive in deep to learn about our client's market category and how the competition positions itself on line and in the store. We study competitors' products and packaging to determine ways to win market share.

Material Selection

Aesthetics, price and performance are all key factors to consider in packaging design, and we understand that material choices are critical to success. Choosing the right materials directly impacts printability, logistics, and product integrity.

Design

High-quality design is where we shine. Few agency's can match our design acumen. We approach packaging design from a buyer's perspective, incorporating research with out-of-the-box creativity. We follow a disciplined design process that includes prototyping and testing.

Manufacturing

Knowing how packaging is manufactured and where to source its production is critical to success. Quality, cost and timing are equally important considerations in determining a manufacturing partner. We design packaging that can be efficiently produced and collaborate with our clients to secure reliable manufacturing partners.

Our Process

Grady Campbell was founded in the era of print. Our seasoned, diverse experience has a created simple and effective process for creating amazing packaging.

Phase 1

Planning

We conduct a thorough review of your goals, product characteristics, competition and market conditions to determine the best path for packaging design.

Phase 2

Design

Our meticulous design process incorporates materials, aesthetics, branding, structure, logistics and manufacturing processes to determine the best solution.

Phase 3

Production

How packaging is produced determines the quality of the design, the cost of the product, and the success in the marketplace. We are relentless in our pursuit of perfection.