Competition is stiff in the private equity middle market today, and the industry landscape has already vastly changed compared to two, let alone five years ago. To stand out amidst an increasingly crowded landscape, private equity professionals are identifying the need for a strong brand as an increasingly crucial factor for success in today’s PE landscape.
Read MoreCHICAGO, May 15, 2023 – Grady Campbell, a leading private equity brand and marketing firm, and Tipping Point Global Executive Search (“Tipping Point”) are proud to introduce the Top Executives in the Middle Market Awards 2024 (“Top Exec program”).
Read MoreOn April 20, 2023, our founder Kerry Grady gave a talk at the Horowitz Auditorium at Bradley University in Peoria, IL, as part of the college’s Visual Voices Lecture Series. The talk focused on the many highlights of Kerry’s forty-year journey in the field of graphic design, including the publication of his book, “From Pencil to Mouse: Forty Years of Graphic Design.”
Read MoreClient News
Grady Campbell client BrewVo, a subdivision of craft brewing company Sustainable Beverage Technologies (“SBT”), recently announced a partnership with Deschutes Brewery.
Read MoreAn Excerpt from “Pencil to Mouse, Forty Years of Graphic Design” by Kerry Grady
Today, more than at any other time, the pressure to produce distinctive work that conveys a message in a compelling way is extreme. And that’s not all—graphic design has gotten bigger. The design profession has broadened as the boundaries between creative disciplines have blurred.
Read MoreAn Excerpt from “Pencil to Mouse, Forty Years of Graphic Design” by Kerry Grady
In today’s fast-paced digital world, any business, large or small, can have its “image” made to order. Cookie-cutter image makers have made businesses that rival the scale of some of their largest clients by systematizing and packaging the creative process. However, image has nothing to do with good design.
Read MoreClient News
Grady Campbell, a leading brand and marketing agency, led the rebrand of ABR, providing the firm with a clear and comprehensive brand strategy, identity, and messaging.
Read MoreClient News
GOLDEN, Colo., Feb. 6, 2023 -- The Middleby Corporation ("Middleby"), a global leader in the foodservice industry, has entered into a new strategic and investment partnership with Sustainable Beverage Technologies ("SBT"), a company focused on re-imagining the beer marketspace through revolutionary technological innovations.
Read MoreCHICAGO, January 31, 2023 -- Grady Campbell, a leading private equity branding and marketing firm, is pleased to announce the 2023 TOP 50 PE Firms in the Middle Market™.
Read MoreAn Excerpt from “Pencil to Mouse, Forty Years of Graphic Design” by Kerry Grady
To grow and run a design business whether independently or part of a larger organization, is no simple task. As talented as you may be, failure to perform well in the other areas of running a design business may result in a quick end for your entrepreneurial dreams.
Read MoreGrady Campbell has been named as a “Top Branding and Marketing Agency” by Design Rush, a leading B2B marketplace connecting businesses with the best branding and marketing agencies across the globe.
Read MoreAn Excerpt from “Pencil to Mouse, Forty Years of Graphic Design” by Kerry Grady
It is a primary function of the designer to be an innovator; not to impose his ideas on a reluctant market, but to extend the horizons and enhance the lives of the users. It is probably true that no innovation worthy of the name ever resulted from market research or indeed any other inquiries into people's needs and wants. The true innovator, therefore, is always the individual, answerable, in the first place at least, to him/herself.
Read MoreAn Excerpt from “Pencil to Mouse, Forty Years of Graphic Design” by Kerry Grady
Featured Image: Thomas Aquinas - The designer’s ability to embrace paradox is the key to solving complex problems. This ability is not reserved only to designers, of course. We are all born with two eyes, two ears, two hands and two brain hemispheres. Two eyes give us perspective, two ears give us location, two hands give us the ability to use tools, and the two sides of our brain give us the ability to grasp problems at the intersection of logic and intuition.
Read MoreAn Excerpt from “Pencil to Mouse, Forty Years of Graphic Design” by Kerry Grady
Design is one of the most perplexing pursuits in which to excel. Besides the need for talent, the designer must contend with vast amounts of information, a seemingly endless stream of opinions and the day-to-day problems of discovering a new idea.
Read MoreAn Excerpt from “Pencil to Mouse, Forty Years of Graphic Design” by Kerry Grady
The issue is not indifference to established knowledge; it’s the emergence of hostility towards such knowledge. This is a new phenomenon in American culture, and reflects the aggressive substitution of expert opinion and established knowledge with the insistence that every opinion on any matter is as good as every other.
Read MoreAn Excerpt from “Pencil to Mouse, Forty Years of Graphic Design” by Kerry Grady
The relationship between designer and client is sharply divided. On one end, the designer is fiercely independent; on the other he or she is dependent on management for support against bureaucracy and the whims of the marketplace. I believe that design quality is proportionally related to the distance that exists between the designer and the management at the top. The closer this relationship, the more likely chances are for a meaningful design.
Read MoreThe Peoria Riverfront Museum presents "From Pencil to Mouse: Forty Years of Graphic Design" featuring the work of Designer Kerry Grady on Saturday, October 1, 2022.
Read MoreAn Excerpt from “Pencil to Mouse, Forty Years of Graphic Design” by Kerry Grady
Technology, in my opinion, has had a negative impact on our education. The education of the designer, traditionally, is focused on developing skills and minds. It was about thinking, not about doing. Today’s designers who have never known the world outside of technology, are preoccupied with doing and not thinking. Technology does not allow adequate time for designers to pause, to contemplate, to compare, to work through a problem.
Read MoreAn Excerpt from “Pencil to Mouse, Forty Years of Graphic Design” by Kerry Grady
Having come of age at the time when the computer was intro- duced and subsequently embraced as a radically new design tool, I and others of my generation have seen it profoundly affect every aspect of design. The definition of where graphic design begins and ends is becoming blurred as technology supersedes craftsmanship.
Read MoreThe newest episode of “Money Talk,” a business podcast hosted by Edward Sutkowski (“Ed”) and Charles LeFebvre (“Chuck”), features Grady Campbell Founder Kerry Grady.
The episode, “Good Design is Good Business”, is a lively conversation between Money Talk co-hosts Ed and Chuck, and Kerry, highlighting Kerry’s design career, the value of branding and design, lessons learned, among other topics.
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