PE Brand Accelerate
If you don’t give the market the brand story you want, then they will tell it for you. The Grady Campbell Brand Accelerate is designed specifically to help our Private Equity clients maximize shareholder value.
Our Brand Accelerate Helps Our PE Clients in 2 Ways:
1. Pre-Aquisition Valuation
Our Brand Accelerate gives Private Equity Companies valuable insight to the condition (value) of the brand when considering acquisition. This process is important when determining the potential profit of a company with strong brand equity, or the required investment to improve the company’s brand position in order to realize maximized returns. Ultimately, this knowledge is pivotal in the process of the negation of company acquisition.
2. Maximizing Value and ROI
Understanding a portfolio company’s brand strength helps in the development of a strategy to improve brand value, and maximize the return of investment at the time of divestment. Grady Campbell works with Private Equity companies to assess, plan, deploy and measure effective brand strategies that drive shareholder value. The degree of engagement aligns directly with the portfolio company’s brand position, time frame to divestment, and the business objectives of the Private Equity Client.
Why A Brand Is An Asset
A company’s brand not only encompasses its logo, but its reputation, history, quality and customer experience.
How It Works
We do all of the work. You don’t have to do a thing.
1
We review and assess available brand assets including the company website.
2
We apply our unique insight and expertise to assess and score the company’s brand.
3
We submit our findings and will advise you on next possible steps for your company.
Our Middle-Market Expertise
Grady Campbell has over 30 years of middle-market branding experience. Combined with our Private Equity acumen, we are a valuable resource for middle-market PE firms.
Want to Work With Us?
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