Sverica Capital Management

Sverica Capital is a specialized private investment partnership focused exclusively on acquiring lower middle-market businesses. Sverica leadership brings unique industry experience, insights and guidance to the management teams of its portfolio companies to help drive transformational growth. Sverica believes in long-term strategic partnerships, built on trust and driven by core values.

To accelerate deal flow the firm turned to Grady Campbell to develop and sustain a robust branding and marketing strategy that attracts entrepreneurs, partners and investors. We worked in close collaboration with the Sverica team to develop a comprehensive brand and marketing strategy that met the firm’s objectives. Grady Campbell redesigned the Sverica brand from the ground-up with a new logo, corporate website, collateral, and brand system. We continue to work with Sverica leadership as their brand and marketing specialists.